Content Audit / Publishing Plan
Deep Dive: All Documents Analyzed
Content Quality / Swimlanes
- Is the website’s content informative, well-written, and relevant to the target audience?
- Is thin content or duplicate content present?
Low-quality / User-Generated Content
- Does the website allow user-generated content to be created either directly or indirectly?
Link Profile
- Do documents contain “end of article” and “inline” sources?
- WebRisk API Audit
Syndication
- Is content syndicated to third parties (such as Yahoo) via RSS feed?
On-Page Ranking Elements
URLs & Canonicalization
- Is Google respecting canonicalization?
Title Tags
- Keyword optimized with the focus keywords at the front.
Heading Tags (H tags)
- Optimized for answer boxes & user engagement.